Looking for a Social/Web Analyst?

I love my job.   Or is it, loved. I was part of a large restructuring WFR on Monday.  My whole team was impacted and we were part of 43 positions in our organization gone.  I have never been without a job and never been a casualty of restructuring.  I expected to feel worse.  Instead, I feel optimistic, strong, enthusiastic, excited about what's next for me.  And right now, I am feeling a lot of love.

Here's what I love.

1.Collaborating with an incredible and talented bunch of social media ambassadors, editors, partners, vendors, consultants and business stakeholders. I've learned from my very talented colleagues every day of the past 13 years.

2. Making a difference.  Just over the past year, insights I've had and recommendations I've made using data and digging in to find cause/effect has allowed us to increase the impactfulness of our blogging program 7X.  We've been able to double coverage with only a 5% increase in resources by focusing on 10 key optimization criteria in blog posts that help measurably improve views, conversions and search optimization.

3. Social, Web, and Email as instruments for measurable (and thus instantly improveable) communications that offer instant response from targeted audience. Communication is instantly impactful when done right, and each successful (and unsuccessful) communication can studied for leverageable insights to be tested and adopted as best practice.  And I am experienced in making all 3 more impactful.

4. Current and former colleagues, old and new friends, and family who have reached out and created introductions, identified opportunties and been so incredibly supportive.  I am humbled and blessed.

5.  The Unknown. I always loved a good mystery.  Either I will land on my feet or grow wings and fly.  If not this, it will be better than this!

If you are aware of any positions that may be a good fit for me, email me at contentoptimization@gmail.com.  Or check out my LinkedIn Profile.

Stay tuned. I will have some free time for blogging for a bit!

Social Media Best Practices for Editorial and Content Optimization

For the last several years I have been developing best practices for social media content optimization using data to identify and test specific criteria that drives better results from social media efforts.  I've decided to begin blogging about these best practices so that more social practitioners can benefit, and to hear your experiences and ideas.

Using some of the practices I've identified, the 200 bloggers supported by my program and other web content owners (my former role) have:

• increased blog page views up to 7X
• optimized web and social content to enhance SEO and in many cases received page 1 google placement
• improved call-to-action conversions up to 5X

I've developed maps for tweeps to help them identify the purpose of the tweets they write and craft the tweet to meet the purpose.  The twitter accounts I have worked with have a combined following that now total over 150K have delivered over 7M twitter impressions on a single campaign.

The most recent campaign I worked on, visitors to the campaign landing page coming from blog posts we optimized drove 2X the conversions than other visitors to the site and spent 5X earned time on page than traffic from other sources.

On the personal side - I live in a beautiful coastal southern Maine community and have raised my 2 nephews now embarking on careers of their own.  I enjoy going to the gym, reading, writing, and travelling.

I'm a former stand-up comedian so I hope you'll be equally enlightened and entertained.  Looking forward to sharing and hearing from you about practices you are finding beneficial in optimizing content and measuring social media.